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Join us for our first AI Fluent Leaders Session: AI Foundations, next Wednesday at 10AM. Register here.

The New Frontier of AI Search

AI is deciding who gets found on the web, and it’s doing it differently than traditional search engines.

You’ve probably noticed it, even if you’ve never opened ChatGPT or Copilot. When you Google something in 2026, before you ever see links, you get an answer.

Google has said plainly that AI-generated answers are now a core part of search, not a side feature. In their words, search is moving from finding information to having information summarized for you.

Why is my IT company bringing this up?

We write Cyber Treats to help you stay informed about technology changes.

With over 30% of people starting their searches with an AI tool now, this change affects our clients and other business leaders, regardless of your industry: across non-profits, B2B companies, the public sector… everything.

Three Simple, Effective Tips to Begin AI Search Optimization:

First, be informed.

Ask an AI model about your organization. Ask questions your clients might ask and see where you stand. Use an incognito window to keep your cookies from affecting responses.

Be extremely literal about what you do on your website.

Somewhere on your site, it should be painfully obvious who you help, what you offer, and why someone would contact you. AI prefers this to be in the first 40-80 words of a page. AI also loves FAQ pages that directly answer common questions.

Make the basics easy to find.

Hours, location, services, and contact info should be easy to spot on your website and consistent across Google My Business and any social media.

Note: Cyber Treats is a rabbit hole-free zone. This topic can become a deep dive very quickly, but you and your team don’t need to master it overnight. What matters most is awareness. Organizations that start asking questions early tend to make better decisions later, often without needing to scramble or react.

Want More? Sign Up for AI Fluent Leaders: Session 1

If you want to understand this shift more broadly—not just search, but we will go deeper into this topic in later sessions—sign up for the AI Fluent Leaders Series, starting next week on Wednesday, January 28 at 10AM.

The first session is a plain-English introduction to what AI actually is, how employees are already using it at work, and where it genuinely helps (or wastes time). No previous AI experience needed. This is practical context for leaders who want to stay informed.

Register by clicking here.

Sign up for Cyber Treats at https://facettech.com/cybertreats/