In addition to hiring technical experts like Facet Web Tech for your cyber security needs, you can do a lot to reduce your own vulnerability. For example: 1. Have a Backup It’s the most important item on the list because no system is perfect. The bad guys win a few,...

Next to owning a website, having an application specific to your business could be the best thing for your bottom line. Facet Web Tech can customize an application to your specific products or services. The "smart phone" as a point of sale has exploded! People are...

Don’t feel bad, you haven’t wasted all the money you spent on web security, it will keep you safe from most threats. But, we need to be realistic — hackers are everywhere and some of them are infuriatingly clever. Some do it for profit, they are trying to steal your...

What is "Web Presence"? According to the dictionary, if you have a website, you have a web presence. Facet Web Tech, however, asks practical, real-world questions: Is your web presence noticeable? Is it positive? Does it move you closer to your goals? We call it the...

At the dawn of the 21st Century, e-commerce was a "Huh, what’d you say?" phrase that only the very farsighted had even heard of.  Less than 20 years later, it’s the standard way of selling almost everything. Even the most personal retailers — grocers, tailors,...

Today’s business website needs to be focused and responsive. If you’re selling something, either your website funnels customers to the checkout page or you’re doing it wrong. Major conglomerates spend millions to optimize their path to sales; the small companies in...

A lead capture page differs from other pages by encouraging your visitors to share their info. Once you have that, each visitor becomes a lead for future offers. Even though that visitor didn’t make a purchase on their first (or second or subsequent) visit, with a...

With so many people buying so much online, merchant services companies have come up with numerous ways to pay, each with advantages and risks. Including as many payment options as reasonably possible means your customers can buy from you however they feel most...

"Optimization" — making the best of something — should be a no-brainer, but a lot of web development teams still miss it. It’s Not Just SEO Search engine optimization has been around for over a decade. We all know the Internet-using public won’t search through 300...

Whoever said, "Crime doesn’t pay," was clearly doing it wrong! Likewise, whoever said, "Criminals only hit soft targets," might have been right 20 years ago, but modern hackers like a challenge. The Bad News One study estimated that 50 percent — half — of all...