In the digital age, you can’t fool around with your website development. Long gone are the days when your site would be viewed only on one type of device or browser. Now, your site needs to provide the same high-quality experience whether it’s viewed on a laptop with Google Chrome or a PC with Firefox. And you can’t afford to forget other devices like tablets and smartphones. If you do, you’ll be missing out on a lot of business and you could even end up hurting your search rankings. Let’s take a closer look at why your professional website development needs to include mobile optimization.

• Conversions: Firstly, customers are starting to abandon big devices like computers in favor of mobile gadgets. Many consumers rely solely on their smartphones to conduct internet searches. What’s more, these people are ready to buy. Mobile shoppers want quick and easy results; they don’t want to waste time navigating a desktop website on their device. In fact, one-third of customers will abandon a transaction if the site isn’t mobile-optimized, according to statistics cited in the Huffington Post. But 62% of companies that have a site designed with mobile users in mind experience sales increases. If you want to make it easy for customers to spend money with you, mobile optimization is a no-brainer.
• Experience: No one wants to deal with a website with difficult navigation, slow load speeds, tiny fonts, or a cluttered layout. Unfortunately, when many desktop sites are viewed on mobile devices, this is what happens. Technology has provided us with many wonderful things, but an increase in patience isn’t typically one of them. Rather than struggling with your site, customers will backtrack and look elsewhere for services or products. Don’t want your customers to head for the hills (or to your competitors’ sites)? Make sure your site provides the same great experience no matter where it’s being viewed.
• Rankings: It might surprise you to learn that failing to optimize for mobile will have a poor effect on your search rankings. Your bounce rate (i.e., the time it takes for customers to click back to their search results) will be high and Google’s crawling bots will probably find that your site isn’t living up to others’ in your industry. As a result, it’ll be difficult to achieve the web ranking you want. You’ll end up buried in page after page of results, which means it might be nearly impossible for potential customers to find you. When you have higher aspirations for your business, you need to do everything you can to ensure you aren’t penalized by Google.

If you’re struggling to convert leads into customers or aren’t seeing the progress you’d like, it’s possible that your lack of mobile optimization could play a part. From website security solutions to basic development, we’re here to help. To find out why we’re the finest firm for website development Illinois has to offer, contact Facet Web Tech today.