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How Your Outdated Website May Be Influencing Your Online Presence

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How Your Outdated Website May Be Influencing Your Online Presence

Websites are visual indicators of what your business is and what they do. If a website is sub-par, it can easily have a detrimental influence on a business’ online presence. Out of all online visitors, 38% will stop engaging with a business’ website if there’s an unattractive layout or design.

When a website shows poor quality or if it looks as if it hasn’t been updated since the 1990s, your potential consumers will interpret your business to be the same. Therefore, it’s important to keep your website up to date with modern standards.

The following signs may be a clue that your website may need some professional website development.

The design isn’t strong
Some blogs may claim that 1990s web design style is soon to make a comeback. Don’t believe them. Some popular characteristics of 1990s web design included: patterned backgrounds, animated scrollbars, too much content, hit counters, and looping background animations. If your website includes any of these designs, scrap them.

Patterned and animated backgrounds are distractions to your content and online users typically come to websites for fast, easy information. That means that if there’s too much text and the user is unable to find what they’re looking for in the first few seconds (the equivalent of waiting to be noticed at a fast food restaurant), they’re going to leave.

Have a software company and website development team update your website using white space, simple images, and modern font choices and your online presence is sure to spike.

The website isn’t mobile-friendly
Phones these days double as small computers. However, mobile Internet use is different from computers as phones are typically for necessary information such as the location of a business, the hours they’re open, what the weather is going to be like, etc. Phones are for when the user is on the go, which means their mind is on the go. If your website isn’t mobile-friendly and fails to adapt to the size of the phone screen, it can easily cause irritation with the user and therefore impact how that user sees your business.

You’re regularly dealing with viruses
If you’re regularly dealing with viruses on your business’ website, odds are your website security is outdated. Website security is what keeps your business safe from spyware and malware which may steal information and lead to identity theft. Have website security software installed that’s from this year for the best results for your business’ safety.

Having a modern website is important to the marketing of your company. Your website is the online face of your business and so when that website is poor quality, the online consumer will interpret your business as poor quality and not worth their attention. Therefore, utilizing website development companies in order to maintain the face of your business online and to ensure the future of your company’s online marketing ability.