Today, most users access the Internet through a mobile device, so, your website must function across multiple platforms — smartphones, tablets and other devices. These are called “responsive websites” and, if you don’t have one, you’re losing people.

Best Practices

Optimization is the buzzword in today’s digital marketing arena, and it has numerous meanings. Optimization is more than SEO-friendly text; it includes faster load speeds, accelerated crawling and indexing, and, perhaps most important, responding to inquiries from multiple platforms.

People don’t often look past the first few entries on a Google search. Having that responsive, mobile-friendly website is a pivotal factor in gaining and keeping your company’s top search placement. At Facet Web Tech, our Peoria web development team has the expertise and web design tools to make certain your business website meets these best practices — meaning higher search engine rankings for you.

The Funnel

Once you have the visitor on your site, your website needs to funnel those visitors toward a purchase. Simple in theory: Present a problem and show that you are the solution. Challenging in practice: Funneling must balance clear calls-to-action, lead-capture pages and pre-determined conversion targets, while holding the visitor’s interest. (Let’s face it, the Internet has one major downside, it’s reduced the average person’s attention span to that of the average housefly, so, make it a good read or just say goodbye.)

Facet will design a strategy specific to your company and goals. Our web design and development experts craft a brand that sets you apart, attracts your dream client — the 20 percent from that cliché 80/20 rule — and helps turn website traffic into profitable conversions and return customers — and our web copy gurus will do it with style.

Getting It Done

If a customer is browsing on their home computer, to a restaurant site, for example, they’re probably  exploring new cuisine or planning a party for the gang next weekend. If they’re at work searching on their mobile phone, they’re more likely looking to eat in an hour or two. Responsive website design recognizes the difference. It presents desktop users with what they want and smartphone users with what they need without demanding that you maintain multiple versions of your website. That’s the detail that puts the “responsive” in your responsive website.

Call 309-353-4727 or email web@facettech.com and you’ll be talking to Peoria’s premier web development team. Backed by decades of technological leadership in Central Illinois, Facet Web Tech will optimize you a website that gets results.